Blueprint To Become A 6-Figure NursePreneur

This blueprint is the first step to becoming a successful 6+ figure NursePreneur.  I believe more nurses would choose this path if they knew what to expect. I created this blueprint to help you decide if a business is something you want to start.

I’ve had nurses call me and ask what type of business would bring in money really fast because they needed to pay off debt.

First, this is the completely wrong mindset. Remember, a business is an investment in yourself.  It’s not an ATM machine. You will go through various predictable stages along the way.

Throughout this blueprint, I give you realistic expectations about how long you will spend in a particular stage and how much it will cost.  In addition, I will tell you the types of milestones you should reach to make sure you are on par with where you need to be to start bringing money in.

At the end of this blueprint, you will find the Business Idea Blueprint to help you in the initial stages of validating an idea.  There is also a one page business plan that you can use to create an overview of what needs to be done first. Finally there is a spreadsheet that will help you to estimate expenses and income.

After you go through this entire blueprint, you should have a pretty good sense if this is the adventure for you.  

Remember nothing pays off in dividends the way a business does.  From more freedom, more flexibility, more choices, to more money or whatever you want more of.  This is truly a life changing career choice.

Now let’s get to it.

There are 4 main stages in starting a business.  Each one will take mindset adjustments, persistence, time and money.  

The four stages are Discovery, Define, Design and Destiny.  

Stage 1 – Discovery

And get the bonuses that come with it!

Stage 1 is where you are now.  Even if you started a business, if you aren’t making consistent income or 6-figures, then we need to revisit the foundation you building upon.  And the first thing you need to understand, is why you are doing this.

There are many different types of non-clinical career moves you could make as a nurse.  I’ve compiled a list of 200 for you. In my years as a nurse, I’ve worked in the different areas.  I’ve been in hospital administration, in the corporate world, in academics and I’ve pioneered roles in the hospital as well as start my own businesses.

What I learned about myself is that I’m a “bad employee”.  No matter what job I had, I always felt limited in what I could do.  I wanted to decide what to focus my energies on. Each career has had its pros and cons.  For instance, working hospital administration moved me away from the bedside, which I needed, but the responsibility was 24/7, which I hated.

In the corporate world, there were meetings constantly.  I felt pigeon holed in doing one thing over and over again.  Oh and there was the whole downsizing thing that occurs without warning.

Academics gave me all the flexibility I could possibly want, but I took a 25% pay cut to enjoy it.  So it was a constant flux between learning and growing till I hit a ceiling, limited responsibility, freedom but no money, money but no flexibility.  There was always something that was good that was offset by something limiting.

Until… I discovered that I could design my own “job” where I had flexibility, control, learning, growth and money.

Here is an excerpt of an article I wrote about nonclinical options that you can consider.  When you get to the end, if you still have the entrepreneurial itch, you are ready for Stage 2.

200 Nonclinical Jobs For Nurses

Have you ever wanted to get out of bedside nursing and do something else?

The problem is where can you find a job that pays as well as what you are making now? And more than that, what else can you do with your nursing expertise?

I found myself going down the traditional path of clinical medicine — bedside nurse transition to nurse practitioner for the lack of a better option. Yet I became increasingly disengaged from the hospital. The more I worked, the less I wanted to be there. I just wasn’t happy in the clinical setting.

But what could I do?

What kind of nonclinical jobs are out there for nurses that pay as well as the hospital does?

Where would any new path lead?

Let’s get started in discovering what your potential nonclinical job will be.

50 Administrative Career Paths For Nurses

Administrative jobs tend to have certain bandwidths such as: $60–90k; $90–110k; $120–150k; > $150k. These salaries are best estimates and may be higher or lower depending on a multitude of variables.

You may need to start out at a lower pay than you want in order to get the skill sets you need for the job you really want.

Don’t be afraid to do this. Keep your focus on your end goal and stay the course.

Also keep in mind the lifestyle you wanted for yourself. Jobs like nurse manager, directors, and nurse executive pay well, but there is no time of the day or night that is off-limits. These nurses are on-call 24/7. They get called during their vacation, in the middle of the night, etc.

They are problem solvers. They solve everyone’s problems, so as such, everyone calls them to solve their problems. If you like being needed by everyone and being paid well, then these are good jobs. If you are hands off, don’t like telling people what to do or having crucial conversations with direct reports, stay away!

Other administrative jobs such as quality review and risk management are very detailed oriented. You will spend a lot of time at the office (maybe even home) going through detailed reports and making summaries. If you don’t like working in the details, then these are not the jobs for you.

Here are some ideas for administrative career paths.

  1. Student Coordinators
  2. Admission Liaison
  3. Call Center Triage Nurse
  4. Care Coordinator
  5. Clinical Documentation Specialists
  6. Case Managers
  7. Study Nurse
  8. Medical Review Nurse
  9. Program Nurse
  10. Informatics field workers
  11. Nurse Navigators
  12. Quality and Risk Management Nurse Leader
  13. Telehealth nurse
  14. Nursing Outreach education
  15. Nursing Staff Development
  16. Nurse Leaders
  17. Clinical Coordinators
  18. Nurse Educator for Diabetes
  19. Nurse Educator for Pregnancy
  20. Nurse Educator for Lactation
  21. Nurse Educator for Child Abuse
  22. Nurse Educator for Periop
  23. Nurse Educator for Behavioral Health
  24. Nurse Educator for Intensive Care
  25. Nurse Educator for Pediatrics
  26. Nursing Clinical Research Coordinator
  27. Hospital Education for Clinical Specialists
  28. Nursing Education Specialist
  29. Professional Nursing Development Specialist
  30. Program Operations Director
  31. Nursing Supervisor
  32. Dialysis Nurse Manager
  33. Consultants for Joint Commission
  34. Consultants for Magnet
  35. Consultants for National Organizations
  36. Consultants for Program Development
  37. Consultants for Content Creation
  38. Consultants for Program Review
  39. Nurse Manager
  40. Nurse Director of Advanced Practice
  41. Nurse Director of Operating Room
  42. Nurse Director of Surgery
  43. Nurse Director of Medical Practices
  44. Director of Ambulatory Care
  45. Director of Nursing
  46. Assistant Director of Nursing
  47. Director of Informatics
  48. Chief Nursing Officer
  49. Chief Nursing Executive
  50. Vice Presidents of Service Lines

50 Corporate Career Paths For Nurses

Corporate jobs can be amazing. They often pay very well, you get bonuses, but you also have to make ends meet. You will see your job slashed at quarterly meetings if budgets are malaligned. Every meeting I went to someone lost their job. Then it was my turn. It’s the nature of business. Alas…

However, there is no end to the role nurses can play in corporate, whether it’s retail clinics or start ups who value the expertise of nursing, or insurance companies, sales companies or the publishing companies. Nurses can help all of these corporate offices navigate the healthcare system and make connections with other nurses, professional organizations and healthcare providers.

Finding a corporation whose values coincide with yours is important as well. To find corporate jobs, go onto the mega job search engines and type in corporate nurse or any of the titles you see below.

Once you are in the corporate world, you can pretty much advance to any title with the right skill set, so the sky’s the limit. To get there, it’s just like in administration, just find the title you want and work backwards.

One area in particular that is great to work in is the Sales industry. Nurses are generally well received and encouraged to apply, though it helps to buddy up to sales reps you know and get an “in” that way. Word of mouth referral in the Sales industry is powerful. Also expect to make some nice bonuses, and I don’t mean a coffee mug, think $20k, 30k, 50k+ bonuses.

  1. Recruitment
  2. Manager for Professional Relations
  3. Retail Clinic Managers
  4. Retail Clinic Educators
  5. Retail Clinic Executive Management
  6. Field Managers
  7. Field Nurses
  8. Regional Managers
  9. Division Managers
  10. Publishing Management
  11. Publishing — Executives
  12. Publishing — Reviewers
  13. Publishing — Editors
  14. Sales — Medical Devices
  15. Sales — Pharmaceuticals
  16. Sales — Industry Representatives
  17. Sales — Books
  18. Sales — Courses
  19. Sales — Software
  20. Sales — Programs
  21. Research & Clinical Trials
  22. Occupational Nurse
  23. Forensic Nurse
  24. Sexual Assault Nurse Examiner
  25. Insurance Companies — Utilization Management
  26. Insurance Companies — Case Managers
  27. Insurance Companies — Nurse Navigators
  28. Insurance Companies — Nurse Practitioner Supervisor
  29. Insurance Companies — Assessments
  30. National Managed Care Programs
  31. Trainer for Disability
  32. Clinical Fraud Investigator
  33. Wellness Coordinator
  34. Nurse Auditor
  35. Claims Investigator
  36. National Organization Staff — Program Development
  37. Regional Nurse Consultant
  38. Corporate Nursing Quality Assurance
  39. Corporate Health Nurse
  40. Facility Administrator
  41. Prior Authorization Nurse and Patient Representative
  42. Safety Scientist
  43. Certified Disability Management Specialist Appeal Nurse
  44. Patient Logistics
  45. Lactation Consultant for Corporate Practice
  46. Regional Support
  47. Outreach and Education Specialist
  48. Corporate Clinical Transitional Nurse
  49. Corporate Administrative Liaison
  50. Wellness Screener

50 Academic and Government Career Paths For Nurses

The academic and government sphere isn’t the best option for income but there are tons of opportunity here. I took a huge pay cut to enter into academics, however the quality of life is amazing. If flexibility is high on your list of priorities you can’t beat academics.

I can show up at 8am, 9am, not at all, work from home, it doesn’t seem to matter. Of course, that type of flexibility will vary from place to place, but your time is your own in academics.

Your son has a soccer game, no problem, you can go watch it. No one is going to suffer if you leave your office.

There is a surprising amount of variety as well in academics and government jobs.

You can work as an instructor, adjunct, as a chair or dean, you can run the simulation lab, or direct research or projects. You can become an academic advisor or program director.

You can get a grant and basically write your own job description. You can focus on writing, projects or even get involved in your university boards, politics, committees. There are tons of opportunities to network and meet people across the various colleges.

When you get into government work, you can work at the Department of State, the Department of Health. You can develop relationships with key government officials.

You can branch out into health policy, work for national and international organizations. Imagine working with the World Health Organization or the International Council of Nurses. Maybe you make an impact on the care delivered at correctional facilities.

There are tons of possibilities. This path can even lead you to become surgeon general, like Rear Adm. Sylvia Trent-Adams, PhD, RN who became acting surgeon general after Vivek Murthy, MD resigned. It’s all about being in the right place at the right time and of course, who meet along the way.

  1. Faculty — BSN Faculty
  2. Faculty — Simulation Director
  3. Faculty — MSN Faculty
  4. Faculty — Doctoral Faculty
  5. Faculty — Online Faculty
  6. Faculty — Program Directors
  7. Faculty — Content Creator
  8. Faculty — Dean
  9. Faculty — Associate Dean
  10. Faculty — Chairs
  11. Faculty — Course Instructor
  12. Faculty Success Coach
  13. Dean of Research
  14. Chair of Graduate Programs
  15. Director Graduate Programs
  16. Chair of Undergraduate Programs
  17. Director Undergraduate Programs
  18. Clinical Instructor
  19. Adjunct Faculty
  20. Campus Director
  21. Medical Editing
  22. Academic Writing
  23. Ghost Writing
  24. Exam Review — NCLEX, Board Reviews, Certification Exam Reviews
  25. Research — Post doctoral work
  26. Grant writer
  27. Project Management
  28. Career Counseling
  29. Health Policy
  30. Public Health Nursing
  31. Federal Government — Medicare Nurse
  32. School Nurse — Elementary School
  33. School Nurse — High School
  34. School Nurse — College
  35. World Health Organization consultant
  36. World Health Organization employee
  37. World Health Organization field worker
  38. International Council of Nurses headquarters
  39. Volunteer Coordinator
  40. Correctional Nursing
  41. State Boards of Nursing
  42. Department of Health
  43. Military Nurse
  44. State Department
  45. National Institute of Health
  46. Instructor of CNA Programs
  47. Professional Development Specialist
  48. American Heart Association
  49. Deputy Director
  50. Health Department Director

50 Entrepreneurial and Pioneering Paths For Nurses

Entrepreneurial opportunities abound as well for the right person. You can literally design your own destiny by starting a business. But how? Which business?

There is no way to list all the entrepreneurial ideas out there, so I made a list of businesses that I helped nurses to start. I also added in roles that nurses are pioneering, like a space nurse. There are maybe 150 nurses who work with NASA, but it’s an option if you love space and want to be a part of that history making!

Another option I want to highlight is the Fulbright Scholar. Technically this should be in the Academic category, however I added it here because you don’t need to be an academic to pursue a Fulbright. You can go to any country in the world, all expenses paid with the right idea.

  1. Legal Nurse Services
  2. Coaching 1:1
  3. Coaching Groups
  4. Coaching Intensives
  5. Coaching Masterminds
  6. Consulting
  7. Online Courses (healthy lifestyle, weight loss, diabetes management)
  8. Transitional Care
  9. Medical Fashion (scrubs, shoes, jewelry, stethoscope covers)
  10. Placenta Encapsulation Service
  11. Marijuana Education
  12. Concierge Nurse Services
  13. Home Assessments
  14. Speaking — Your Research
  15. Speaking — Your Areas of Passion
  16. Speaking — Selling from stage, webinars
  17. Speaking — Live events
  18. Speaking — Workshops
  19. Speaking — Influencer status
  20. Speaking — Hosting radio shows, TV shows, podcasting
  21. Author — Textbooks
  22. Author — Self published
  23. Author — Blogger
  24. Nurse Practitioner — Clinics Med spa
  25. Nurse Practitioner — Clinics IV hydration
  26. Nurse Practitioner — Clinics Concierge Nurse Services
  27. Nurse Practitioner — Clinics Weight loss
  28. Nurse Practitioner — Clinics Diabetes
  29. Nurse Practitioner — Clinics Primary care
  30. Nurse Practitioner — Clinics Specialty care
  31. Nurse Practitioner — Clinics Aesthetics
  32. Nurse Practitioner — Clinics Pain management
  33. Nurse Practitioner — Military Base
  34. Nurse Practitioner — Embassies around the world
  35. Nurse Practitioner — Congress
  36. Nurse Practitioner — Virtual clinics
  37. Nurse Practitioner — Indian Health Service
  38. Nurse Practitioner — First Assist
  39. Nurse Practitioner — Wound care
  40. Nurse Practitioner — Nursing home assessments
  41. Nurse Practitioner — Skilled care facilities
  42. Medical Tourism — International JCAHO
  43. Space Nurse
  44. News Anchor Covering Medical Topics
  45. International Travel Recruitment for Nurses
  46. Fulbright Scholar Nurse in any country
  47. Vet Nurse
  48. CPR/ACLS/First Aid training
  49. Branding for Nurses
  50. Marketing for Nurses

Finding Your Path In Nursing

Understanding yourself and what you are passionate about is a vital part of the self-discovery process and choosing the right path.

The tracks described above aren’t exhaustive either, but they are a good jumping point to think about what you want to do. There is almost no combination that can’t be combined with nursing. Don’t be afraid to choose a track and start exploring to find your passion for nursing.

Discovering who you are and what you really want is the first step in finding the perfect nonclinical career path for yourself.

What is important to remember is that you are never stuck in one place. There are always opportunities to learn, grow and connect as a nurse.

Cost

The cost of Stage 1 of becoming a NursePreneur is $0.  It’s free.

It’s all about whether your really want to do it or not.  Sometimes we decide to do things, like go back to school for a degree or more certifications because we don’t know what else to do.

I’m giving you some guidance around what you could potentially do.  Maybe working as a forensic nurse is more up your alley. Or maybe it’s more of the same.  That is up to you to decide.

Quiz

  1. Are you flexible and able to adapt to situations as they arise?
  2. Do you need to learn and grow in what you do?
  3. Are you able to tolerate a certain degree of risk and uncertainty?
  4. Do you find yourself jumping from job to job unable to find the fulfillment you are searching for?
  5. Are you just not sure how to leverage your expertise in a meaningful way?

If you answered yes, to most of these questions, it would be worth continuing on through the process to see if becoming a NursePreneur is the right fit for you in Stage 2.

And get all the bonuses that come with it!

Stage 2 – Define

Stage 2 is about defining your business.  In order to define the business model, you need to have a problem that you solve.  The problem comes from your audience. When you know who you want to work with, then you can you validate your idea.

This stage is taking your ideas and testing them more than just talking about them.  Most new entrepreneurs start to join groups, buy some books and do research on the internet.  

I think it’s important to introduce some structured learning at this stage.  In Stage 2, I focus on coaching because it’s still not clear if this is the right path.  I would anticipate staying in this stage for about 12 weeks to 6 months.

Why so long?  

Defining what your business is going to be takes a lot of research and reflection.  You need to understand who you are, what you want out of your business and what inspires you.  This may be the first time you’ve actually spent time thinking about your own dreams instead of helping everyone else in your life!

What do we cover in the Nurse Business Starter Program to define your business?  Here are the modules:

Module 1 – Define what you want your business to do for you.

Module 2 – Talk to your audience and understand what problems they have.  Use structured conversations and interviews to uncover golden nuggets!

Module 3 – Use competitor espionage techniques to learn what is working for your competition and look for ways to improve upon what they are doing

Module 4 – Create a solution for your audience, no matter what degrees or certifications you have.  Every nurse has expertise that can be shared in a business model.

Module 5 – All business comes down to its message.  The message of a business is single handedly the most vital aspect of success.  Learn how to craft your perfect pitch.

Module 6 – Set up your business, register it, obtain the necessary legal paperwork and budget for insurance policies you will need.  Also set up your systems with the Proforma that is provided at the end of this blueprint.

Plus I added in contracts for everyone to use as templates.

When you are in Stage 2 of becoming a NursePreneur, it’s all about finding a problem that someone wants solved AND is willing to pay for.  You combine that with your passion, purpose and expertise and your entrepreneurial dream will be realized.

Cost

And a word of advice…

…don’t spend any money at this stage on business cards, flyers, websites or social media managers.

This will save you a lot of money and grief.  All too often, I see nurses start a business by buying business cards and domain names.  Your business name, your domain name and your website all depend on the problem you solve and the benefit you provide.  You can’t build a website until you know what your business is going to be.

It’s an odd thing that I see frequently and have to correct to the upset of my students.  Your colors, your fonts, your name, your brand all depend on the benefit you provide, so save yourself a ton of money and heartache by not spending any money on this at all during this stage.

And get all the bonuses that come with it!

Stage 3 – Design

Stage 3 is all about taking your idea and creating a 6-figure business through marketing principles.  Here’s the problem that most NursePreneurs run into:

Either they aren’t prepared for the long haul in terms of time and money that it takes to market effectively

Or

They don’t value coaching and mentoring, which ultimately leads to unnecessary and expensive mistakes.

It always amazes me that new entrepreneurs are so resistant to the idea of asking help from a coach and a mentor.

After all, starting a business isn’t free.  You will need to invest some money to get things off the ground.  I would anticipate needing between $5000-20,000 available over the course of 1 year to get any traction in a business.  

You can try to do everything on your own, with free resources from Google, but then, it will take you 10x as long with little potential for success.  Your business will exist as a hobby for as long as you can afford to finance it from your disposable income, but the vast majority of these businesses will ultimately run out of finances within 2-3 years or 95% of the time by 5 years.

Let’s think about this idea in a way that maybe you can relate to.

Imagine the scenario of a student who graduates nursing school and is immediately made the charge nurse in a hospital.  The student read some books, she did a few clinicals and she can Google some answers, but ultimately she has little life experience to draw from and no practical experience.  If she has no one to coach or mentor her, what is the probability of her success based on her Google searches?

Maybe 1 in 1,000 or 10,000 will do ok.  

These are the dream stories we hear of business.  An 18 year has an idea and makes millions in his spare time based on one book he read.  Sure it happens, but its not the norm and I wouldn’t just hope for the best case scenario. It’s equivalent to basing your retirement on the hopes of winning the lottery because you saw it happen to someone on the news..

This is just a bad retirement plan and its a not a great way to jump start your business.

You need coaching and mentoring to get your through the marketing stage.

Marketing IS the difference between success and failure of a business.

But most people will fail before they figure this out.

Not because they are bad or useless or lazy, but because they lack the training necessary to be successful.

Leaders aren’t born, they are created.

The majority of new business owners cannot scale a successful business without coaching and mentoring, myself included!  

Believe me I tried!  I spent over $150,000 on DIY courses and chasing after things that wouldn’t actually move my business forward.  I finally broke down and invested in coaches and mentors.

This investment ended up being the most valuable money I’ve ever spent.  And it wasn’t all about the information they gave me, it was the connections they made for me.  It was the interest they took in my business. It was the direction they gave me to establish my brand first and then to scale.

It’s all about who you know in business.  The more connected your mentor is, the higher your probability of success will be.

It’s not simply the information that makes you successful.

Now you also need to remember that all coaches and mentors are not the same.  There is the human factor to consider. You may clash with certain types of coaches, you may not respect others or find yourself constantly questioning their guidance.  But when you do find the coach or mentor who is right for you, it will be life-changing and the success of your business hinges on this relationship.

In Stage 3, I focus on marketing.   

I still provide structured coaching through course work.  My students need to be able to follow a clear formula at this stage.  But they also begin to explore and understand what they are capable of, and start defining their brand.

I focus heavily on showing my students how to create a powerful brand that stands out.  When someone does a Google search on you, they need to be able to find you and learn about you.  Another area I focus heavily on is content creation.

Once the brand is built (and not before), then my students learn how to sell without selling.  

A properly established brand and a perfect pitch negate the need to sell.  Instead I show the students how to automate their processes and capitalize on their achievements.

Finally, I teach my students how to leverage media to drive traffic to them.  Media is the secret sauce in earning 6 figures and beyond on a consistent basis.

Cost

This stage of becoming a NursePreneur is by far the longest and most expensive stage.  Most new NursePreneurs need at least a year in this stage, but many will linger here for 1-5 years, building up a powerful brand and gaining traction on their ideas.

There is nothing wrong about staying in this stage for as long as you need to.  I want to make sure you spend your money wisely on marketing that will move you forward and building a brand that elevates you.

During this stage it is absolutely vital that a new NursePreneur have a community of like minded, like intention nurse business owners.  This can be a lonely journey and many of your friends and family won’t understand your passionate drive.

The costs at this stage can vary massively.  At a minimum I would anticipate having $5,000 available to pay for website design, printing, software, coaching and mentoring.  I personally spent over $100k to get my business up and running, though most of that money was poorly spent or spent on marketing gimmicks.  

Lucky for you, I made the expensive mistakes for you, and I can help you prioritize your marketing efforts and minimize your spending.

And get all the bonuses that come with it!

Stage 4 – Destiny

Stage 4 is where many NursePreneurs secretly want to go to, but have a fear of it at the same time.

Interestingly, when I ask nurses what their dream income is, they say $100k or $150k.  I have even heard nurses say they absolutely don’t want a million dollars, it’s not about the money.

I get it.  I actually said the same things too, but not because I didn’t really want a million dollars, but I was afraid to want it.  Afraid of what it would mean.

In nursing, we have a strange money story that we sell to ourselves.  I’ve seen heated debates about nurses who are “in it for the money” and why they are bad.  These arguments make me laugh. Really? Do you really care less if you make more money? I don’t think so.

If you make a million dollars do you instantly turn into a cold-hearted, evil business tycoon?

No, of course not.

What it comes down to is the fear of change.  As you make more money, things will change. You will need to build a team, you will need to continue growing, you will have to change your strategy.  Maybe you’ll lose a few friends along the way because they are jealous of your success.

What gets you to a six figure business won’t be the same thing that gets you to 7-figures.  Your mindset and vision will need to expand.

I put this stage in here, because I want to plant the seed.  Its ok to want to hit 7-figures. It’s something that you may or may grow into.  If you are happy with your 6-figure business, then by all means, keep up the good work!

But if you find yourself still needing to grow and expand, then there are options.  I have created a program for NursePreneurs to continue to grow to 7-figures and beyond.  

The timeframe in this stage is for the rest of your business life.

Cost

This stage will be very expensive, it’s hard to put a number on it.  For example, I spend thousands of dollars a month on media and paid ad campaigns.  Most media buyers don’t want to deal with you unless you are spending a minimum of $5000 a month on paid advertising.  

This is truly a mindset shift.  You might be horrified to think about spending $5-10/month on advertising, but if the return on investment is $50k/month, then it’s not an expense to me.  It truly is an investment.

From a math perspective, if I pay $1 and get $50 back, that’s a no-brainer right?  Why stop at $1? The question isn’t how much do I have to spend on advertising, it’s how much do I want to bring in from advertising?

In Stage 4 we delve into business strategy, expansion, paid advertising, mastermind meetings, public relations and media.  

Stage 4 is about psychology and math.  Once we make your shift in mindset, then we simply figure out the math formula for your success.

And get all the bonuses that come with it!!

Next Steps

Let’s recap the 4 Stages.

Stage 1 – Discovery.  Cost $0. Time frame – until you decide that this is the path you want to try.  It could take you minutes or years to make this decision.

Stage 2 – Define.  Cost <$500. Time frame – 12 weeks to 6 months.  It could take longer, but if you work diligently and spend time with your audience, you should move through this stage relatively easily.

Stage 3 – Design.  Cost >$5000. Time frame – 1-5 years.  This is the marketing stage and we need time to build up your brand.  1 year is the minimum you will be in this stage. It would be very rare (though not impossible) to move faster.  In my Mastermind, I deliver the content needed for this stage over 6 months.

Stage 4 – Destiny.  Cost – as much as you can afford.  Time frame – the rest of your business life if you choose to go for Stage 4.  This stage is completely optional and depends on each individual NursePreneur.

Those are the 4 Stages of becoming a NursePreneur.  Are you surprised it takes so long? The irony is I meet nurses all the time who say they want to start a business, but need time to “figure it out”.  

I’m not sure if they think that a business will just happen overnight and their lives will change in 24 hours?

You figure it out along the way. This is what makes a business so exciting and fun!  But it’s a long process from when you start to 6-figures. Everyone starts at a different place in their careers, so will move at a different pace through the stages.

At the end of this blueprint, I added in a few bonuses that you can get emailed to you.  I included a one-page business plan template, because that’s all you really need.  The one page business plan was good enough for Sam Walton of Walmart, Mark Zuckerberg of Facebook, Nike and Google, so it was good enough for me when I started NursePreneurs.

There is also a proforma statement which will help you think through what your expenses will be as well as how to think through your income.  

Finally, I added in a document on setting up processes.  This will help you think through how you work and how you organize yourself.  Organization in your business is vital. And if you organize it all from the get-go, your business set up, could actually be your next business.  

For example, when Christie set up her IV Hydration company, I told her to write down everything she did, i.e. step 1, step 2… This then becomes an operational manual that she could simply sell to other people who would be interested in how she got started.  Additional stream of revenue!

So many things you can do…

And all the bonuses that come with it!!

But look, I can promise you this.  If you never start, you’ll never finish. You’ve made the first step in discovering Stage 1.

Catie Harris

Catie Harris, PhD, MBA, and Registered Nurse is the NursePreneur Mentor who has empowered hundreds of nurses to monetize their knowledge and skills in business, while inspiring them to change the way healthcare is perceived and delivered. Through her intensive mentorship programs, Catie shows nurses how their nursing knowledge can transcend the hospital system into a profitable business.

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